Daily Theatre
Rachel Biffin Rachel Biffin

Daily Theatre

Cafe’s are like the theatre.  A scene is set. The waiters are the actors. The customers, ordering, eating, coming and going, are the audience. The furniture and decor are the props. The coffee machine, the soundtrack. 

The methodical, rhythmical, regularity of the barista’s movements helps you subconsciously predict the number of beats till you get your coffee. 

You feel the owner’s presence. They set the temperature of the space…

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Plodding
Rachel Biffin Rachel Biffin

Plodding

While one is plodding, one can’t see the accumulated effects of the plod - trees for the woods, per se. It requires stepping across to another project to see what’s been created in the other. Or it requires time to pass, and distance to be formed. Then, suddenly, you look down at the garden, for example, and there is a huge overgrowth of

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Marketing Loop
Rachel Biffin Rachel Biffin

Marketing Loop

My challenge building marketing for Soft Edges Studio is I don’t have a “physical” art practice to photograph. See, I make art on the computer and then order it to be printed with a click of a button.

Realising I don’t have an indie haircut, tattoos, or an art practice that makes for interesting content (there’s only so many pics of me at the laptop that one can publish!).

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Thoughts On Process
Rachel Biffin Rachel Biffin

Thoughts On Process

In many corners of capitalism, there is no culture of process, no telling of the weeks, months, and years of process it takes to get to the final product, the published book, the exhibition, the fashion line, the new software.

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We’re Like Puppies
Rachel Biffin Rachel Biffin

We’re Like Puppies

Designing calm Pilates studios in the past - spaces where humans are stretching, yawning, getting’ physical, and sometimes vulnerable, I kept puppies in mind as I positioned furniture, lighting, curtains, artwork, and actually signage

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They don't want us calm…
Rachel Biffin Rachel Biffin

They don't want us calm…

They don't want us calm...These words started spilling out of me a few hours before Tricia Hersey’s book Rest Is Resistance arrived in the post. Her thesis says

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