WORD NERD,

IDEAS FAIRY,

CHANGE ADVOCATE.

I build brands for sustainable small businesses.

Hi, I’m Rachel Biffin

I bring over 25 years in small business to help you see what you have, define what you could create, and guide you in making your business an enjoyable reality.

When in doubt, keep moving.

You have ideas, you have experience, but it’s easy to get stuck in loops, stop mid-project, or lose momentum entirely.

Maintaining momentum is the main thing, my mentors have always told me…

ENTER

Weekly notes on brand, clarity, and maintaining momentum in your business.

Rachel explains how human connection builds momentum which, in turn, builds creativity and leads to developing a successful brand.

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Daily Theatre
Daily Theatre

Cafe’s are like the theatre.  A scene is set. The waiters are the actors. The customers, ordering, eating, coming and going, are the audience. The furniture and decor are the props. The coffee machine, the soundtrack. 

The methodical, rhythmical, regularity of the barista’s movements helps you subconsciously predict the number of beats till you get your coffee. 

You feel the owner’s presence. They set the temperature of the space…

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Testimonials

“I knew I needed a website presence and I didn’t know where to start. Rachel guided the process of creating a website that is representative of my personality, business culture and the services I provide.”

— Victoria Alfonso, Finance Broker