EMAIL GUIDANCE.
Strategic clarity for founders who need to know what to say — and what to do next.
Most founders don’t need more marketing tactics.
They need a second brain.
No fluff, no meetings.
Email Guidance is written, strategic feedback on your marketing and brand communication — designed to help you make clear decisions without hiring an agency, booking ongoing consulting, or wading through generic advice.
Get clarity, direction, and a trusted guide to help you see the path through the fog.
How it works
You send me your email, campaign, or question. I read it carefully — in context — and respond with clear, considered guidance.
That might include:
what’s working (and why)
what’s getting in the way
what I’d simplify, remove, or reframe
what to do next — and what to ignore for now
This is not copywriting.
It’s judgement, direction, and calm perspective.
You leave with clarity, not homework.
THE QUICK FIX
A single, focused response.
For when you need:
feedback on an idea/next step
help untangling a message
confidence before hitting send
You’ll receive:
a considered written response
clear recommendations
light edits where helpful
Simple. Direct. Thoughtful.
THE MOMENTUM PACK
3 Strategic guidance emails plus a marketing asset audit.
For when you want:
a wider view of your current marketing
connect to get momentum
an external perspective on your current approach
You’ll receive:
written guidance
analysis of your current marketing
notes you can return to as you work
Step back and see the whole picture.
Why email guidance?
Take a listen to this short explainer…
About me
I’m Rachel Biffin.
I’ve spent the last 8+ years directly building brands, shaping messaging, and guiding founders through moments of uncertainty — often quietly, behind the scenes.
Alongside my consulting work, I’m currently building a product brand, Chai Supply. Much of my thinking around clarity, prioritisation, and restraint comes directly from doing the work, not theorising about it.
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Lauren Wang. Founding Director of Kana Wala, Australia
"Rachel is highly professional and efficient. She takes the time to understand our values and the details of what we do. Her outstanding communication skills were proven by some of the challenging and sensitive topics we covered, where she was able to navigate the discussion and produce accurate and insightful summaries.”
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Helen Saunders, Marketing Consultant and Owner of The Pop Box
Delivery of information was super clear, your tone was perfect, and it was easy to follow along with the screen notes. Your insights were particularly helpful, especially the information on digital accessibility.
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Nadiah Christensen, Designer and Business Owner
Rachel is very creative and clever and has excellent knowledge and experience in current website usability. Her recommendations were clear and thorough. I highly recommend her services.
Recent Work
I work with founders who are:
building thoughtful, brand-led businesses
short on time, not ideas
capable — but too close to their own work