I support businesses to feel their soft edge again after it’s been overstretched like a rubber band.

Entrepreneurial elasticity

The Soft Edges philosophy: We need to feel the edges, but not be on edge.  We need softness, but not stagnancy and fogginess.  We need contrasts, but not binaries.  We need oppositional pull, but not fracturing. We need both the hardware, and the software.

The Soft Edges philosophy: We need to feel the edges, but not be on edge.  We need softness, but not stagnancy and fogginess.  We need contrasts, but not binaries.  We need oppositional pull, but not fracturing. We need both the hardware, and the software.