When in doubt, keep moving.

Even when you’re stuck, unsure, or overwhelmed.

You have ideas, you have experience, but it’s easy to get stuck in loops, stop mid-project, or lose momentum entirely.

MAINTAINING MOMENTUM IS THE MAIN THING MY MENTORS ALWAYS TOLD ME…

ENTER

MOMENTUM MAIL

A weekly email space to help you keep moving forward — one small reflection, one gentle prompt, one thought, one step at a time.

.Clarity and momentum right to your inbox.

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Hi, I’m Rachel Biffin

I bring over 25 years in small business to help you see what you have, define what you could create, and guide you in making your business an enjoyable reality.

It’s in the connection; being guided by, bouncing ideas off others, that momentum is generated…. With momentum comes creativity, and that’s how businesses get built.

Watch this quick video explaining these 4 vital elements to building brands.

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Recent Work

SEE PORTFOLIO

CONNECTION IS KEY

The warmth of an actual human writing to you, connecting with you and thinking about what your business needs can make all the difference in your day.

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TESTIMONIALS

  • Teegan Diamond, Mentoring Partnership and Community Manager, Rare Birds:

    "With a human centered and hands on approach she guided early-stage entrepreneurs through the essential steps of building a foundation for a sustainable brand, drawing from her own experience as a business owner and brand consultant. Rachel’s ability to connect with the attendees through storytelling, paired with her deep understanding of brand strategy, provided practical and actionable insights that make starting the branding process approachable for all levels of experience." 


  • Eva-Maria Heikenwalder, M.A., DipION, mBant, CNHC Registered Nutritional Therapist

    Working with Rachel on rebranding my website has been an incredibly rewarding experience.. Her professionalism, enthusiasm, and genuine care for my business made the process not only seamless but also exciting. I couldn't be happier with the new website and highly recommend her to anyone looking to refresh their online presence! 

  • Jess Grippo, Writer, Performer, and Founder of Dance Again.

    Before meeting Rachel, I had tried working with a number of virtual assistants and graphic designers to help move my ideas forward, but very often it felt like I was adding more work to my plate rather than less -- and the results weren't quite right. Not the case with Rachel! Finally I've met someone who can think at a high creative and strategic level, while also being able to execute the necessary copy and graphics. All of that combined with her conscious, ethical, and feminist approach to marketing make her the perfect partner for me and my biz. 

  • Victoria Alfonso, Finance Broker

    I knew I needed a website presence and I didn’t know where to start. Rachel guided the process of creating a website that is representative of my personality, business culture and the services I provide.

  • Nadiah Christensen, Designer and Business Owner

    Rachel is very creative and clever and has excellent knowledge and experience in current website usability. Her recommendations were clear and thorough. I highly recommend her services.

  • Helen Saunders, Marketing Consultant and Owner of The Pop Box

    “Delivery of information was super clear, your tone was perfect, and it was easy to follow along with the screen notes. Your insights were particularly helpful, especially the information on digital accessibility.”

  • Lauren Wang. Founding Director of Kana Wala, Australia

    "Rachel is highly professional and efficient. She takes the time to understand our values and the details of what we do. Her outstanding communication skills were proven by some of the challenging and sensitive topics we covered, where she was able to navigate the discussion and produce accurate and insightful summaries.”

THE FLOW

Articles on small business and brand development.

Featured
Daily Theatre
Daily Theatre

Cafe’s are like the theatre.  A scene is set. The waiters are the actors. The customers, ordering, eating, coming and going, are the audience. The furniture and decor are the props. The coffee machine, the soundtrack. 

The methodical, rhythmical, regularity of the barista’s movements helps you subconsciously predict the number of beats till you get your coffee. 

You feel the owner’s presence. They set the temperature of the space…

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Plodding
Plodding

While one is plodding, one can’t see the accumulated effects of the plod - trees for the woods, per se. It requires stepping across to another project to see what’s been created in the other. Or it requires time to pass, and distance to be formed. Then, suddenly, you look down at the garden, for example, and there is a huge overgrowth of

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Marketing Loop
Marketing Loop

My challenge building marketing for Soft Edges Studio is I don’t have a “physical” art practice to photograph. See, I make art on the computer and then order it to be printed with a click of a button.

Realising I don’t have an indie haircut, tattoos, or an art practice that makes for interesting content (there’s only so many pics of me at the laptop that one can publish!).

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Thoughts On Process
Thoughts On Process

In many corners of capitalism, there is no culture of process, no telling of the weeks, months, and years of process it takes to get to the final product, the published book, the exhibition, the fashion line, the new software.

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